Factor Meta Ads

Factor is a chef-prepared meal delivery service built around high-protein, dietician-designed meals for people serious about what they eat. To support ongoing customer acquisition, I designed a library of Meta ads running across Facebook and Instagram in both square and story formats. The creative spans multiple campaign angles including performance and fitness, keto and macro-focused nutrition, and weekly meal planning, each tailored to a different segment of Factor's audience while staying true to the brand's bold, no-nonsense visual identity.